Background
Zag Bijoux, a French brand renowned for its stainless steel and gold-plated jewelry, has chosen to strengthen its online presence by developing its B2B business while continuing its B2C expansion. With a varied offering including necklaces, bracelets, earrings and merchandising elements, the brand needed to structure and optimize the management of its products for effective distribution to its retailers and end-customers.
To meet these challenges, it set up a PIM, coupled with a B2B eCommerce platform running under BigCommerce and a Shopify connector for its B2C part, guaranteeing fluid, centralized management of its product catalog across all its channels.
The issues
Product diversity and complex picking management
Zag Bijoux offers not only jewelry for sale, but also packs and merchandising materials. Order management and picking were time-consuming and required optimized organization.
Simplified bulk purchasing
B2B purchasing involves high volumes and the need to easily group complementary products (styles, collections, colors). The shopping experience had to be fluid and intuitive.
Customized composition management
Zag Bijoux wanted to create packs that could be customized according to customer preferences (materials, stones, colors), while automating their processing via PIM and ERP.
Solutions from PIM Quable
PIM has made it possible to structure the product catalog efficiently, facilitating the management of picking and merchandising packs for faster order processing.
Harmonizing B2C and B2B
The integration of PIM and BigCommerce has enabled us to create an ergonomic B2B interface, preserving the brand's visual identity while integrating paths specific to wholesale ordering. Likewise, the connector between PIM and Shopify facilitates B2C catalog management, guaranteeing a fluid, seamless shopping experience across all channels.
Facilitating bulk purchasing
Thanks to PIM, retailers can easily order related products, with optimized shopping baskets for professional purchasing.
Structuring and customizing compositions
The PIM centralizes and manages product information, enabling retailers to personalize their orders and purchase compositions tailored to their needs.
Centralization and performance of Sames products
Highly Rated and recommended
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