Optimizing Villages Clubs du Soleil's digital strategy

The absence of a structured repository made the management of offers and product information complex, time-consuming and error-prone. The company had to deal with scattered files, often managed manually, making it difficult to ensure consistency in the content distributed.

Villages Clubs du Soleil offers a wide variety of products - stays, services, activities - with many variations depending on the season, residence or destination. This richness was not optimally exploited, due to a lack of clear modeling and adapted data architecture.

The need for fluid synchronization between business tools was critical, particularly with the Orchestra booking platform, which centralizes reservations from all tour operators. The absence of a structured management system complicated automated exchanges.

Thanks to advanced modeling, tourism products (stays, residences, services, activities, seasonal services, etc.) are now organized hierarchically and logically. This structuring enables information to be automatically inherited from the right levels (residence, season, activity, etc.) and dynamically exploited across all channels.

Zento's technical integration ensures efficient communication between the PIM and the Orchestra reservation platform, facilitating automatic offer updates, rapid distribution of new products, and reduced human error.

The information centralized in the PIM is now synchronized across different media: website, brochures, catalogs, extranets or partner platforms. Message consistency and content quality are guaranteed across all customer contact points.