Convincing your management: the 6 advantages of a PIM & DAM

"People do not buy products or services. They buy relationships, stories, magic". What this quote from Seth Godin illustrates here is that we have entered the age of experience: customer experience, employee experience, product experience... An age of experience directly correlated to the digital age. Whether in the back or the front office, digital has indeed become essential to offer experiences that meet the expectations of the various stakeholders.

In this context PIM (Product Information Management) (Product Information Management) is a key tool for structuring the company to deliver experiences it has never been able to produce before. But like all structuring investments, PIM delivers its ROI over the long term. So how do you convince your management to invest now for results tomorrow, or even the day after tomorrow? Here's our guide to finding the right arguments to convince your contacts.

1. "The Return on Investment of the PIM is guaranteed", to convince your CoDir

Let me reassure you right away: PIM is an investment that will generate immediate benefits at every level. PIM will boost your sales performance and improve your operational performance, with a positive effect on your costs (down) and revenues (up):

• Increased productivity,
• Decrease in time to market,
• Increased sales,
• Reduction in after-sales costs,
• Facilitating omnichannel deployment,
• Reduced time to open internationally,
• Reduced costs associated with the maintenance of multiple and fragmented tools...

What's more, the cost of time spent searching for information is colossal: it can represent up to 20% of an employee's working time! According to a studyAccording toone study, this represents no less than €1,000 to €5,000 per employee per year... PIM can also help you reduce these costs.

Also consider the RONI (return on non-investment): how much does it cost you not to invest in PIM? While investing always raises questions, RONI should in fact be something that all departments look at closely.

Whether PIM is a component of an e-commerce or marketplaces project, or the main investment in your project, your ROI is guaranteed. ROI is guaranteedwhich is a powerful argument for convincing your management.

2. "It's a really easy tool to use and implement", to convince the IT department

Generally, the investments that have the greatest impact on the company are also those that require complex implementation and management, which can even take several years. With PIM, it's the opposite!

This tool, with its many benefits for your company, is quick to implement as it is available in SaaS mode. You don't need to involve your IT department (or very little), which means it can be deployed quickly: allow about 8 weeks - with Quable, this can be done in less than 6 weeks.

Moreover, the tool is constantly evolving and thanks to the SaaS mode, you benefit directly from all the new features and improvements without having to change the version of the tool. Its ergonomics are designed to encourage adoption, even by employees who are less familiar with digital tools.

Finally, our partner agencies and integrators are available to support you in the implementation of the PIM in a co-construction approach. So, what does the IT department have to say?

3. "The PIM is THE essential pillar to support your development strategy", to convince the sales team

The development team expects the PIM to deliver concrete improvements in order to easily reach new customers, partners and markets.

You can talk to them about Faster product launches, more reliable information and reduced global Time to Market. PIM makes it possible to open up new sales channels and countries in just a few clicks. Jennyfer opened 12 new channels and markets while Naos accelerated the development of its e-commerce and digital offer by launching 40 new countries in less than 3 months.

But it is also a suitable tool for creating relevant sales materials: product portals and interactive brochures are very useful, for example. Sharing information about the company's products and services This makes it easy and adaptable to make the work of the sales team easier, more relevant and more sales generating.

Digital, print or marketplaces: the PIM is the ideal ally to meet all your company's present and future development needs. And development means sales growth... and ROI!

4. "PIM has an immediate impact on business growth", to convince the E-commerce team

E-commerce is certainly one of the channels that benefits most rapidly from the implementation of PIM. By improving the management and quality of product information on the site, the results are clear: an increase in conversion rates and sales. In particular, Jennyfer has cut its Time to Market by a factor of 7, to under 24 hours. At the same time, cross-sell/up-sell options have boosted average basket size and customer satisfaction. Fewer product returns and more frequent purchases also help to boost sales.

Overall, therefore, figures are up for less effort: your e-commerce team will thank you.

5. "We will finally have simplified processes for better data quality", to convince the Content team

In the famous era of experience, data quality is key. Internet users are likely not to buy from you if the information is incomplete, wrong or missing.

At the same time, the content teams carry out a colossal amount of work to meet the needs of the various sales channels, with the risk of wastage, errors and, of course, significant time losses.

To meet their expectations, present the PIM as the single platform for centralizing all content (product information, media), then distributing it with just a few clicks. Automated workflow management enables work to be distributed without loss of information or time-consuming processes.

The team's workload is reduced, and reallocated to higher value-added tasks. Communication, processes and coordination are greatly optimized, contributing to a higher quality of work - and a better employee experience. In short, PIM removes the two biggest obstacles to improving product data quality.

6. "The PIM will help us to improve the brand image", to convince the marketing team

Improving processes, making product information more reliable, developing sales... The marketing team, with its global vision of the company's products, will understand these arguments. But it is also essential to speak their language, by emphasising the improvement of the brand image.

Thanks to PIM, the company can offer customers a better experience, with greater quality and consistency across all its sales and communication media. Whatever its positioning, the strategy can be adapted and deployed with ease, quality and speed. Together with the reduction in Time to Market, these assets help to give the company the means to stand out from the competition.

In addition, PIM is the ideal tool for easily creating content around products: whether it's working out the mesh in the range, highlighting materials or delivering Story Telling content around the manufacture of products, but also highlighting the brand's advice on its own products. Fashion brands, for example, will be able to suggest ideas for working with an outfitFor example, fashion brands will be able to suggest ideas on how to work an outfit, while furniture retailers will be able to create complete universes around their different product ranges.

Improving brand image means increasing perceived value. By delivering an experience that matches this value, the company improves customer satisfaction and loyalty. A virtuous circle to develop sales.

Conclusion

We know that investing in a PIM is an important decision for companies. With more than 7 years of experience in implementing PIM systems with more than a hundred retailers, we have summarised here the most impactful arguments to convince your management. By highlighting the direct and indirect gains, you will be able to convince your management that PIM creates value at all stages of the product's life, becoming an essential partner in your growth and operational excellence.

Ready to get started? Download the summary checklist of the 6 arguments:

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