Convincing your management: the 6 advantages of PIM & DAM

"People do not buy products or services. They buy relationships, stories, magic". What this quote from Seth Godin illustrates here is that we have entered the age of experience: customer experience, employee experience, product experience... An age of experience directly correlated to the digital age. Whether in the back or the front office, digital has indeed become essential to offer experiences that meet the expectations of the various stakeholders.

In this context, the PIM (Product Information Management) is a key tool because it allows the company to structure itself so that it can deliver experiences that it has never been able to produce before. But like any structuring investment, PIM delivers its ROI over the long term. So how do you convince your management to invest now for results tomorrow, or even the day after tomorrow? Here is our guide to find the right arguments that will convince your interlocutors for sure.

1. "The Return on Investment of the PIM is guaranteed", to convince your CoDir

Let's reassure you right away, the PIM is an investment that will allow you to generate immediate gains at all levels. The PIM will increase your commercial performance and improve your operational performance, with a positive effect on your costs (down) and your revenues (up):

• Increased productivity,
• Decrease in time to market,
• Increased sales,
• Reduction in after-sales costs,
• Facilitating omnichannel deployment,
• Reduced time to open internationally,
• Reduced costs associated with the maintenance of multiple and fragmented tools...

In addition, the cost of time spent searching for information is colossal: it can represent up to 20% of an employee's working time! According to a studyAccording to a study, this represents no less than 1 000 to 5 000€ per employee per year... The PIM also helps you to reduce these costs.

Also consider the RONI (return on non-investment): how much does it cost you not to invest in PIM? While investing always raises questions, RONI should in fact be something that all departments look at closely.

Whether the PIM is a brick of an e-commerce project, marketplaces or the main investment of your project, your ROI is therefore guaranteedwhich is a strong argument to convince your management.

2. "It's a really easy tool to use and implement", to convince the IT department

Generally, the investments that have the greatest impact on the company are also those that require complex implementation and management, which can even take several years. With PIM, it's the opposite!

This tool, with its many benefits for your company, is quick to implement as it is available in SaaS mode. You don't need to involve your IT department (or very little), which means it can be deployed quickly: allow about 8 weeks - with Quable, this can be done in less than 6 weeks.

Moreover, the tool is constantly evolving and thanks to the SaaS mode, you benefit directly from all the new features and improvements without having to change the version of the tool. Its ergonomics are designed to encourage adoption, even by employees who are less familiar with digital tools.

Finally, our partner agencies and integrators are available to support you in the implementation of the PIM in a co-construction approach. So, what does the IT department have to say?

3. "The PIM is THE essential pillar to support your development strategy", to convince the sales team

The development team expects the PIM to deliver concrete improvements in order to easily reach new customers, partners and markets.

So you can talk to them about Faster product launch, the reliability of the information and the reduction of the global Time to Market. The PIM website makes it possible to open new sales channels and countries in just a few clicks. Jennyfer has opened 12 new channels and markets while Naos was able to accelerate the development of its e-commerce and digital offer by launching 40 new countries in less than 3 months.

But it is also a suitable tool for creating relevant sales materials: product portals and interactive brochures are very useful, for example. Sharing information about the company's products and services This makes it easy and adaptable to make the work of the sales team easier, more relevant and more sales generating.

Digital, print or marketplaces: PIM is the ally of choice to meet all the present or future development needs of your company. And when you say development, you mean growth in turnover... and therefore ROI!

4. "PIM has an immediate impact on business growth", to convince the E-commerce team

E-commerce is certainly one of the channels that benefits most rapidly from the implementation of PIM. By improving the management and quality of product information on the site, the results are clear: an increase in the conversion rate and sales. In particular, Jennyfer has divided its Time to Market by 7, to go under 24 hours. At the same time, the cross-sell/up-sell options have helped to increase the average basket and customer satisfaction. The reduction of product returns and the increase in purchase frequency are also conducive to revenue growth.

Overall, therefore, figures are up for less effort: your e-commerce team will thank you.

5. "We will finally have simplified processes for better data quality", to convince the Content team

In the famous era of experience, data quality is key. Internet users are likely not to buy from you if the information is incomplete, wrong or missing.

At the same time, the content teams carry out a colossal amount of work to meet the needs of the various sales channels, with the risk of wastage, errors and, of course, significant time losses.

To meet their expectations, present PIM as the single platform to adopt to centralize all content (product information, media), then distribute it in a few clicks. The management of automated workflows allows to distribute the work without losing information or time-consuming processes.

The team's workload is reduced and reallocated to higher value-added tasks. Communication, processes and coordination are largely optimized, which contributes to a better quality of work - the employee experience is improved. In short, PIM removes the two biggest obstacles to improving product data quality.

6. "The PIM will help us to improve the brand image", to convince the marketing team

Improving processes, making product information more reliable, developing sales... The marketing team, with its global vision of the company's products, will understand these arguments. But it is also essential to speak their language, by emphasising the improvement of the brand image.

Thanks to PIM, the company will offer a better experience to the customers, more quality and coherence through all its sales and communication supports. Whatever its positioning, the strategy can be adapted and deployed with ease, quality and speed. With the reduction of the Time to Market, these assets contribute to give the company the means to stand out from the competition.

In addition, PIM is the ideal tool to easily create content around the products: whether it is to work on the mesh in the range, highlight the materials or deliver Story Telling content around the manufacture of the products, but also to highlight the brand's advice on its own products. For example, fashion brands will be able to suggest ideas for working on an outfitFor example, fashion brands will be able to suggest ideas to work on an outfit, while furniture retailers will be able to create complete universes around their different product lines.

Improving brand image means increasing perceived value. By delivering an experience that matches this value, the company improves customer satisfaction and loyalty. A virtuous circle to develop sales.

Conclusion

We know that investing in a PIM is an important decision for companies. With more than 7 years of experience in implementing PIM systems with more than a hundred retailers, we have summarised here the most impactful arguments to convince your management. By highlighting the direct and indirect gains, you will be able to convince your management that PIM creates value at all stages of the product's life, becoming an essential partner in your growth and operational excellence.

Ready to get started? Download the summary checklist of the 6 arguments:

I download the checklist