Keepeek & Quable: make the most of your media

As the leading French DAM provider across a range of sectors – including manufacturing, banking, retail and mass distribution, agri-food, construction, leisure and culture, and transport – and serving a large client base (350), Keepeek is THE pre-eminent DAM platform and an expert in its field. But when we talk about DAM (Digital Asset Management), what are we actually talking about? Four distinct disciplines and areas of expertise can be clearly identified:

• Management of assets and produced content,
• Distribution of marketing campaigns,
• Standardisation of brand management,
• Maximising the value of the company’s assets.

With several shared clients such as Club Med and NAOS, the Quable and Keepeek partnership is revolutionising the use and value of your media through DAM.

The pillars of DAM and Keepeek

When we talk about DAM, we are primarily referring to three main pillars or business functions:

• Collection: how to gather as much information and media as possible at an early stage.
• Enrichment: how to enrich and annotate these assets through collaborative workflows, thereby enabling integration with all ecosystems. This enrichment, a fundamental step, involves, in particular, integration with the Quable PIM.
• Distribution: which involves transforming and exporting assets into various formats for different platforms.

The DAM ecosystem in general, and Keepeek’s in particular, remains relatively complex, comprising distribution portals, mobile apps, collaborative tools for managing workflows and content approval, connectors and an open platform.

When combined with a PIM such as Quable, PIM+DAM integration directly and automatically enriches the content in your product listings. Together, they ensure that information is processed accurately, centralised and distributed across all channels to best satisfy every visitor and future consumer. As the benchmark for data management within businesses, the PIM/DAM combination is the definitive solution for product information management and the integration of the product experience.

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The value of Quable & Keepeek: the NAOS case study

The NAOS Group is a major player in the skincare sector through its three brands: Bioderma, Institut Esthederm and Etat Pur. Operating in over 130 countries worldwide, it has a state-of-the-art research centre in Aix-en-Provence and manufactures nearly 600,000 products a day.

The group chose the Quable and Keepeek partnership to equip itself with a genuine 3-in-1 marketing platform to streamline all asset enrichment processes for its three brands and thereby boost its international sales.

The DAM is easy to use: simply typing a keyword into the database brings up a range of assets, media and images relating to that specific term. Using a range of filters, it is then possible to refine your search. These filters can vary: the media status (published or unpublished), the asset type (images, documents, videos, audio), and faceted filters; customised filters based on the metadata entered for the media, which allow for cross-referencing and therefore highly specific and refined searches. Each media file has a shareable URL, enabling it to be shared externally and the assets to be downloaded subsequently. Finally, it is possible to pre-configure a whole range of formats according to clients’ uses and needs, to improve speed and efficiency.

The full potential of the PIM/DAM combination also comes into play in bulk operations. For companies managing a large number of media files (such as La Redoute, with over 2 million media files), it is possible to carry out ‘mass editing’ and apply additions and/or data changes across an entire set of assets.

Furthermore, creating media folders and sub-folders enables our clients to manage access rights to specific media assets, depending on their distributors and resellers. This feature is highly valued in an international business environment where there are numerous regional or country-specific requirements.

Conclusion

Media files constitute some of the most valuable data and information. When of high quality, they are key elements in converting your visitors into customers. To achieve this, the effective and efficient management of this data is an essential step.

The partnership between Quable and Keepeek guarantees that you’ll be able to harness the full potential of your media and assets through the appropriate tools and platforms. By unlocking the full potential of your images, videos, marketing documents, audio files and more, you’ll significantly increase your ability to save your teams time, streamline enrichment processes through effective collaboration, and centralise the management of your data in a consistent manner.

Want to (re)unlock the full potential of your media? Free: request your personalised demo

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