B2C

What is B2C (Business to Consumer)?

B2C refers to commercial exchanges between a company and end consumers.

This model, central to e-commerce and digital marketing, covers all interactions aimed at selling products or services directly to individual consumers. B2C strategies rely on a simplified customer experience, optimized purchase journeys, and targeted marketing campaigns (social media, emailing, online advertising).

In an omnichannel context, B2C relies on tools like the PIM to deliver consistent, appealing product information across every touchpoint (website, marketplaces, mobile apps). Product data quality then becomes a key lever for converting and retaining customers.