Data Quality

What Is Data Quality?

Data quality measures the accuracy, consistency, and reliability of the information used by a company.

In a digital environment, quality data is complete, up to date, free of duplicates, and compliant with standards (industry norms, internal reference frameworks). Poor data quality leads to operational errors, lower customer satisfaction, and financial losses.

For e-commerce and marketing players, it is essential for feeding tools such as PIM (Product Information Management) or sales platforms (marketplaces, websites). Rigorous data quality management helps optimize business processes, improve decision-making, and strengthen customer trust.