Why use Quable PIM in the tourism sector?

A month after the start of the school year, many people are already thinking about their next holiday. However, the search for a tourist product - be it a holiday or a rental - can be a challenge. In addition to finding out about the location and the activities on offer, you also have to check the facilities, check-in/check-out times, the children's club times, etc.

Thus, the information sheet for a tourist product is certainly one of the densest in e-commerce: the information is key to informing and reassuring the customer before that all-important purchase. Nothing must interfere with their holiday. However, an error in the information sheet could change the entire organisation of the holiday.

The density and complexity of tourism data

For tour operators, this is much easier said than done. The availability and accuracy of product information is a crucial issue. To be sold, the product must be described as accurately and comprehensively as possible.

The enrichment of this product data requires, above all, a great deal of human effort. Various departments are involved in the creation of the product: from the Product team, which defines the offer, to the Content team, which writes the product description, to the SEO team, which optimises the file for search engine optimisation. However, creating synergy between all these players and gaining productivity is a real challenge.

This is where PIM, for Product Information Managementcomes into its own. This tool enables all information relating to a trip to be grouped together in a single interface, accessible online. Employees at head office or locally then benefit from a system of tasks and alerts, enabling them to collaborate online on a single product sheet. A workflow system is then applied to ensure smooth content submission and validation processes.

Thanks to PIM, errors are eradicated and the process is streamlined: the product data sheet is perfectly enriched and online more quickly. And time saved means more sales!

Stress-free generation of the tree structure of a tourism product

What if your added value lay elsewhere than in assembling and linking content? At Quable PIM, we call this tree structure your Data-Model. We define it together when you set up your PIM , and you can then use the interface to control the links between your different products each time a new one is created. It's easy, for example, to link an activity to a resort, or pin it to the "children's activities" category. If this changes, you can unlink or add links.

The importance of the media for the tourism business

In addition to text, visuals are key in the tourism sector. That's why our PIM is linked to a DAM This tool manages all the company's media in a single database. The two tools in one enable us to link each photograph to a product sheet, and easily manage photo credits or the size and definition of photos. All product data is now combined in a single PIM database. What's next? All you have to do is distribute it everywhere!

Travel omnichannel

Whatever sales and communication channel you choose, PIM adapts to your needs, saving you real time. What's more, information is standardized across all channels.

• E-commerce website

Modifications to a file can be put online automatically. This saves you time, and guarantees that you won't have to make the same changes several times over PIM

• Marketplaces

You choose only the required fields for each marketplace and automate the distribution of only those data.

• Catalogue

Simply rearrange text and images to select the information you want to appear in your catalogue. Whether it is intended for your partners, distributors, direct mail or internal communication, it is created in a few clicks.

• Brochure

You can create a more concise brochure format that groups information segmented by destination or hotel. This allows you to create a detailed brochure for a particular product very easily.

The PIM: what are the advantages for the tourism sector?

In an increasingly competitive world, where even private individuals are becoming hoteliers, it is essential for tourism professionals to ensure the quality and uniformity of their product information. The PIM makes it easy to manage this dense information and streamline processes thanks to its online interface, adaptable data model and integrated DAM. All that remains is to activate the right channels to be in the right place at the right time to maximize your sales.