Why use Quable PIM in the tourism sector?

A month after the start of the school year, many people are already thinking about their next holiday. However, the search for a tourist product - be it a holiday or a rental - can be a challenge. In addition to finding out about the location and the activities on offer, you also have to check the facilities, check-in/check-out times, the children's club times, etc.

Thus, the information sheet for a tourist product is certainly one of the densest in e-commerce: the information is key to informing and reassuring the customer before that all-important purchase. Nothing must interfere with their holiday. However, an error in the information sheet could change the entire organisation of the holiday.

The density and complexity of tourism data

For tour operators, this is much easier said than done. The availability and accuracy of product information is a crucial issue. To be sold, the product must be described as accurately and comprehensively as possible.

The enrichment of this product data requires, above all, a great deal of human effort. Various departments are involved in the creation of the product: from the Product team, which defines the offer, to the Content team, which writes the product description, to the SEO team, which optimises the file for search engine optimisation. However, creating synergy between all these players and gaining productivity is a real challenge.

This is where PIM, for Product Information Managementtakes on its full meaning. This tool makes it possible to group together all the information relating to a trip within a single interface that is accessible online. Employees at headquarters or locally can then benefit from a system of tasks and alerts that allows them to collaborate online on a single product sheet. A workflow system is then applied to ensure the process of submission and validation of content.

Thanks to PIM, errors are eradicated and the process is fluid: the product sheet is perfectly enriched and more quickly online. And time saved means more sales!

Stress-free generation of the tree structure of a tourism product

What if your added value was more than just assembling and linking content? On Quable PIM, we call this tree structure your Data-Model. We define it together when setting up your PIM and you can then control the links between your different products on the interface with each new creation. For example, it is easy to link an activity to a Resort or to pin this activity in the "children's activities" category. If this changes, you can unlink or add links.

The importance of the media for the tourism business

Besides the texts, the visuals are key in the tourism sector. That's why our PIM is linked to a DAM : this tool allows to manage all the media of the company in a unique base. The two tools together allow you to link each photograph to a product sheet and to easily manage the photo credits or the size and definition of the photos. The entire product data is now gathered in the unique database of PIM. What's next? All you have to do is distribute it everywhere!

Travel omnichannel

Whatever the sales and communication channels you choose, PIM adapts to your needs and allows you to save time. In addition, the information is standardized regardless of the channels.

• E-commerce website

Changes to a record can be put online automatically. You save time and have the guarantee of not reproducing several times the modifications made on the PIM.

• Marketplaces

You choose only the required fields for each marketplace and automate the distribution of only those data.

• Catalogue

Simply rearrange text and images to select the information you want to appear in your catalogue. Whether it is intended for your partners, distributors, direct mail or internal communication, it is created in a few clicks.

• Brochure

You can create a more concise brochure format that groups information segmented by destination or hotel. This allows you to create a detailed brochure for a particular product very easily.

The PIM: what are the advantages for the tourism sector?

In an increasingly competitive world where even individuals are becoming hoteliers, it is essential that tourism professionals ensure the quality and uniformity of their product information. The PIM allows to manage this very dense information with a great simplicity and to fluidify the processes thanks to its online interface, its adaptable Data-Model and its integrated DAM. All that remains is to activate the right channels to be in the right place at the right time to maximize your sales.