Devialet

Unify your product message across all sales channels

Devialet, a sound and audio company with a luxury and design feel, has succeeded in enhancing its in-store customer experience across all its sales channels thanks to PIM.

Background

Devialet is an acoustic engineering company operating at the intersection of luxury and cutting-edge technology. The company's success is based on a series of radical innovations built into each of its products.

With almost 400 employees, the brand distributes its loudspeakers, headphones and soundbars through its own stores, specialized distributors (FNAC, Boulanger) and smaller independent audiophile retailers.

Devialet chose Quable PIM to unify and harmonize its sales pitch, and thus enhance the customer experience across all its sales channels.

The issues

Unstructured, difficult-to-access data

Complex products with a lot of data, sometimes wrong, incomplete and not the same everywhere. Also, a loss of reliability in data transfer.

A heterogeneous sales pitch

A need to be precise and in line with the sales promise and customer experience, not total mastery of the sales pitch across all channels.

Data distribution problems

Disparate distribution of data between specialist distributors, own-brand retail outlets and independent retailers.

Quable PIM solutions

Visit PIM Quable has enabled Devialet's teams tounify the plurality of its product data by bringing together different business teams: R&D, Product, Marketing, Design...

Create specific distribution channels

So that product data can be matched with distribution network systems, guaranteeing the same customer experience for partners like Devialet.

Create a true operational bible

With PIM, which has become the benchmark for reliability and quality of all product-related data, used clearly and accurately by all users.

A unified sales pitch

A similar , harmonized product message and sales promise across all channels.

Quable has enabled Devialet to :

• Unify all your product data: By bringing them together on a single platform.
• Give a clear, luxurious message: By centralizing and unifying product data.
• Involving all users: With a platform that's clear in design and UX, and easy to use.

Thanks to Quable PIM , we have a veritable in-house encyclopedia, accessible to all.

Michael Partouche | Product Manager at Devialet