DIM Brands

PIM as the foundation for omnichannel and international acceleration

The Hanes group needed a single platform to develop its omnichannel business, internationally, across its many brands (DIM, Wonderbra...). Find out how Hanes accelerated its growth with PIM.

Background

DIM brands is one of the leading distributors of indoor and sportswear in the USA, Asia and Europe.

Since 1901, the group has produced and distributed several brands, including Champion, Dim and Wonderbra. Employing around 65,300 people in 35 countries, the group generated sales of $1.588 billion in 2019.

With the introduction of PIM the Group's objective was to homogenize the processes for creating and enriching product information, in an international context, in order to encourage collaboration between different countries and teams.

The issues

Impossible to invest in new marketplaces

The "in-house" PIM already in place was proving difficult to maintain, and consequently prevented the group from rapidly establishing a presence in new marketplaces.

Lack of international collaboration

Lack of cohesion and fluidity between the various international teams, due to a lack of harmonization and translation issues.

An impersonal product experience

Lack of personalization of omnichannel content, unreliability of product data due to the enrichment process and the absence of clear workflows.
 

Solutions provided by Quable PIM

The PIM solution has enabled the Hanes teams to harmonize product data, thus strengthening collaboration between the group's different brands and international teams.

Optimized, high-quality product information

Product information for each brand is centralized, harmonized and 100% reliable for thousands of product references, in a single environment, with an intuitive interface.

A personalised product experience

Multi-channel content is tailored to each product to enhance and optimize the end-customer's product experience .

Strengthening international collaboration

The PIM solution is deployed in several languages to simplify the data enrichment process and unify relations between the different business, brand and country teams.

Quable has enabled DIM Brands to

• Deploy 9 languages on the PIM: to foster collaboration amongst international teams
• Manage 30,000 product references: through their creation and ongoing enrichment.
• Develop 6 European brands: by standardising business processes and workflows.